JENA.THEO was never really about fashion.
It was about ideas. Shapes. Movement. Print. Music. Stories.
Clothes that felt powerful and alive — only complete when someone wore them.
It started at London College of Fashion during cigarette breaks. Obsessions with form and fabric and dreams of being designers.
We didn’t know it would turn into anything.
In 2009 it did. London Fashion Week. A name on the schedule. The work was bold, messy, experimental. The best kind of years.
Closing the studio felt like an ending. The clothes became memories.
Now, they are restored, reworked and documented - an archive - available to buy. For a limited time only.
Time isn’t linear, and neither is JENA.THEO.
The pieces are as relevant now, as they were then. They were made to be owned, treasured and worn. Made with love to last forever.
